1. Scent is the closest sense linked to memory.
  2. No two people will experience the same scent in the exact same way. 
  3. The average person is able to recognize over 10,000 scents.
  4. Our sense of smell is responsible for 80% of what we taste.
  5. After sight, smell is the most important of our five senses.
  6. Tests show a 40% improvement in our mood when exposed to a pleasant fragrance.
  7. Your nose can smell directionally. (Which way? That way!)
  8. Everyone has their own unique odor identity or scent "fingerprint".
  9. A woman's sense of smell is keener than a man's.
  10. Our sense of smell is at work even when we are sleeping.